Start with the books readers already love
This blog now focuses on fantasy readers: what to read after Terry Pratchett, Neil Gaiman, Practical Magic, Percy Jackson, Harry Potter, The Night Circus, and other real stories that shaped the genre.
The aim is not to explain how to write fantasy. It is to help readers find the next shelf: witty fantasy, hidden worlds, magical friend groups, female-led urban fantasy, mythic modern stories, secret libraries, and practical magic.